Building Our New Retail Environment

Updated: May 14, 2020

DIY Pallet built structure for a retail environment
Our Storage/Retail Towers consist of roughly 30 pallets!

Though we've entirely remade our original office into Huntsville's new, one-and-only Lorell #Furniture Showroom, we haven't talked as much about what we did with the other half of our building–our unique Retail Environment!


Take a walk through to the end of the showroom and you'll notice a second room peeking through the double-door sized entry way, which is comprised of a few private offices, an open office, a work area where orders are filled every morning, and a lobby retail environment.


Our inspiration for what is now our Retail Wall Environment was captured from something we see on a daily basis around here–pallets!

Yes, pallets have been a fad amongst the #DIY community for a few years now because of their economic attributes, but it made sense for us to take advantage of the reusability elements of these sturdy structures for two reasons:

1. We move through a LOT of pallets

2. We wanted a unique way to showcase the products we love!

We also relied on Pinterest–a simple search of "Retail Pallet Display" was good enough to spark a creative direction.


By deciding to use a square object like a pallet, we decided to create a simple cube structure. Two cubes are connected vertically forming one Stock Tower, with a total of four towers. Each of them have 3 stock shelves and locking wheels (because basically everything is better with wheels).

The shelving on the backside that faces our work area are perfect to store larger stock items like bulk multi-fold towels, storage boxes, and trash can liners (things customers wouldn't see) which we pull from on a daily basis.

DIY Retail Shelving