Updated: May 15, 2020
Most of us have experience in an underwhelming customer area–whether it's a waiting room, shopping area, or anywhere in-between. If the chill of the room didn't affect us–the unenthusiastic greeting upon entering definitely did.
The ushering in of Covid-19 hasn't helped matters, either. Stay home orders, quarantines, and general caution to not contract the novel coronavirus has affected nearly every business to some degree. Social distancing, masked faces, and sanitized hands create a whole new level of separation from the world of which we were just recently apart. That's why making your customer area as welcoming and as warm as you can is more important than ever.
In this article we'll highlight some things you can do to ensure your waiting area feels as warm and inviting as possible.
1. Keep Covid-Clean
More than ever you need to convey that your establishment is safe for your customers. Nobody wants to enter a store where no caution appears to have been heeded. The best place to start would be to follow the guidelines set forth by the FDA and CDC. Some helpful tips from their sites can be procured easily (using household bleach, making your own protective face mask, etc.)
Print out and prominently place a sign letting customers know the lengths your staff is going to in order to keep things sanitary for them.
2. Brand Consistency
If your business has a physical presence then you'll want to creatively maintain your brand's aesthetics while reopening in spite of the COVID-19 rules and regulations. Removing furniture and spacing walkways to maintain a 6-foot clearance for customers can easily leave your customer area looking sterile and uninviting. Many elements can make up your brand, from the way you interact with your customers, to the overall look, feel, sound, and even smell of your storefront or customer area.
Remain consistent with how you communicate your brand as you reopen after quarantine.
If you haven't established your brand well in times past, then now is the best time to start! Begin by considering how you want your business to be perceived by customers and launch from there. Here are a few more considerations when establishing your brand:
• How will you and your staff dress?
• How will they communicate/talk to each other? To customers?
• What overall tone are you communicating to the public?
• What values are most important to your business and how can they be expressed throughout your brand?
• Which dominant font(s) will you choose to align with your message tone on a textual level?